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I’m Liping, 
I help shape ideas into designs.






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Liping Liu


Toronto based Graphic Designer with 2 years+ experience and a Passion for Branding and Digital Experiences.



BRANDING /  ILLUSTRATION

CoinGifts

Role Created the initial design, led the remaining design development to completion with feedbacks from senior designer and mkt team.
Tools Photoshop, Illustrator,  After  Effect, Powerpoints, Figma
Time Nov, 2024  
CoinGifts is a cryptocurrency e-commerce platform that enables users to purchase digital gift cards, eSIMs, and mobile top-ups using Bitcoin or other cryptocurrencies, allowing them to “live off cryptocurrency.”





Design Direction

CoinGift’s design direction is grounded in clarity, trust, and digital innovation. A clean sans-serif typeface establishes a structured and modern foundation, while a deep blue palette reinforces reliability and security. Neon green accents introduce a sense of energy and technological flow. Inspired by blockchain architecture, the linear illustration system creates a connected visual language that feels fast, transparent, and future-forward.














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