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I’m Liping, 
I help shape ideas into designs.






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Liping Liu


Toronto based Graphic Designer with 2 years+ experience and a Passion for Branding and Digital Experiences.


BRANDING /  MARKETING DESIGN

Theatre and Drama Studies Season 23/24

Tools Photoshop, Illustrator, After  Effect
Time 2023  
This project is to design seasonal marketing materials including the brochure,  posters as well as social media channels for theatre Erindale. The themes and productions of this year are relevant and contemporary. So they need a very contemporary, bold, and edgy design. Based on these, I came up with these designs. Hope you can enjoy


Project Background

The themes and productions of this year are relevant and contemporary. The client, Theatre Erindale, needs a very contemporary, bold, and edgy design, but also follow their brand identity.

The goal is to advertise their shows in 2023-2024 season.

Challenge

The initial concept drew from key dramatic elements of Theatre Erindale’s three main productions. I proposed three fluorescent color palettes to give each play a distinct yet contemporary visual identity within one system.

During client review, concerns were raised about increased printing costs and the extent of changes made to their logo. I revised the design to better align with budget and brand expectations, while retaining the core visual direction. This process reinforced the importance of balancing creative vision with practical constraints and collaborative feedback.




Final Design












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