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I’m Liping, 
I help shape ideas into designs.






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Liping Liu


Toronto based Graphic Designer with 2 years+ experience and a Passion for Branding and Digital Experiences.



BRANDING /  ILLUSTRATION

TTC Poster Campaign

Role Transfer Marketing Requests into Design
ToolsPhotoshop, Illustrator
TimeOct, 2024
Designed a TTC subway poster campaign (Oct 2024–Jan 2025), translating marketing requests into visuals with QR integration. The campaign reached over 150M passenger impressions and generated an estimated 5K–10K QR scans, helping expand our startup’s user base beyond its initial 40K.


With only three days to design five different TTC posters, I first developed quick drafts based on Marketing’s script, then refined them according to their feedback and objectives. I successfully delivered all five posters on time, aligning with their requirements while maintaining visuals.

加一点为什么要用柴犬的原因

This campaign is my first big design project in my career. As an international student turned designer, seeing my work displayed across the TTC subway network was a milestone that made me proud.


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