CoinGifts is a cryptocurrency e-commerce platform that enables users to purchase digital gift cards, eSIMs, and mobile top-ups using Bitcoin or other cryptocurrencies, allowing them to “live off cryptocurrency.”
Client
VirgoCX Inc.
DELIVERABLES
BRANDING
Year
2024
Role
Created the initial design, led the remaining design development to completion with feedbacks from senior designer and mkt team.
Challenge
The initial brief was very open-ended. CoinGifts was positioned as a crypto gift-card brand, but there was little direction on how the brand should look, feel, or communicate its personality.
The challenge was to define a visual direction that could bring together two very different worlds. How should we relate the technical, digital nature of crypto and the simple, familiar experience of gift cards?
Strategy
I started by identifying what the brand needed to communicate: digital, accessible, trustworthy, and easy to use.
Rather than making the identity feel overly financial or technical, I focused on creating a visual language that could make crypto feel more approachable. The direction combines cues from blockchain networks and digital connectivity with the simplicity and accessibility of everyday gifting.
Solution
The final identity uses deep blue, neon green, clean typography, and a custom linear illustration system to create a modern and recognizable visual language.
The interconnected line graphics reference blockchain technology while remaining simple and playful enough for a consumer-facing gift-card brand. Together, these elements created a flexible identity that could extend across gift cards, digital campaigns, social media, and other brand touchpoints.
