A digital advertising campaign promoting Wallet V's World Cup Prediction Tournament, featuring Polymarket integration and over $6,666 in rewards. The campaign was designed to capture the excitement of the World Cup while connecting sports predictions with the Web3 ecosystem. I developed a bold, sports-inspired visual direction featuring a custom gold football with Wallet V branding, set against a vibrant football field. The design was adapted into seven advertising formats to maintain visual consistency and readability across different digital placements, including crypto-focused news websites.
Client
Wallet V
DELIVERABLES
Digital Ad Formats, soical media post
Year
2026
Role
Graphic Design
Challenge
Creating a visually engaging advertising campaign that communicates the tournament and its rewards within limited digital ad space.
With seven different ad formats, the key challenge was maintaining brand consistency and message clarity across varying dimensions, particularly in smaller banner placements.
Strategy
Inspired by the energy and competitive spirit of the World Cup, I combined football imagery with Wallet V's brand identity to create an engaging campaign visual.
The gold football serves as the central visual element, reinforcing the tournament's reward-driven messaging while establishing a recognizable branded asset.
Solution
I developed a flexible visual system centered around a branded gold football, using bold typography and a football field backdrop to establish an immediate connection to the tournament.
By adjusting layouts, visual scale, and text hierarchy for each format, I ensured the campaign remained recognizable and readable across different advertising placements.
